Despite being a preferred service destination, India also has a strong manufacturing base that is being promoted very well through the ‘Make in India’ campaign. Experts believe that it is a matter of time before ‘Make in India’, foremost means ‘Designed in India’. The design degrees on offer prepare students with the skills to design tangible and intangible products and making these within India would mean contributing to the national cause.
If you appreciate the arts and crafts, tried your hand at them, did well and are mulling about why these skills may not be integral to mainstream career options, then pursuing a design degree could be that first-step forward for you. More specifically, if you have nurtured a constructive discontent, starting with thinking why not the products you see around could be better in terms of their usability, appeal, affordability etc and try come up with alternatives, product design could be your calling. Similarly, if you see ways in which interactions between humans and their environment can be better, interaction design could be your calling. The recent smart initiatives that the government is promoting also increase the need for Interaction Design and Communication design.
Observing the importance that ‘design’ could bring to pedagogy and the integration of mainstream disciplines in engineering and the arts, PES University has decided to set-up a B.Design Program. PES University B.Design Program aims to be the best and the first-batch has commenced from August 2016. The UG program offers a four-year Bachelor of Design (B.Des) degree in three streams, Product Design, Interaction Design and Communication Design.
Design Santhe is an exciting annual event that gives students the opportunity to showcase and sell their design creations to the public. This unique platform not only provides students with valuable exposure but also allows them to validate their designs by engaging directly with customers who purchase their products.
Through participation in Design Santhe, students gain critical insights into the business aspects of design, including product pricing, marketing strategies, sales techniques, and customer interaction. The event fosters an entrepreneurial mindset, helping students bridge the gap between creativity and business. This hands-on experience plays a key role in shaping the next generation of designpreneurs, equipping them with the skills and confidence to thrive in both the design and business worlds.
Ample space is available for facilities that enable students to ideate, explore novel concepts, digitize these to simulate appearance and performance under different test situations and prototype concepts as feasible.
