Observing the importance that ‘design’ could bring to pedagogy and the integration of mainstream disciplines in engineering and the arts, PES University has decided to set-up a Design School. PESU Design School aims to be the best and the first-batch commences from August 2016 within the undergraduate and post-graduate programs. The UG program offers a four-year Bachelor of Design (B.Des) degree in three streams, Product Design, Interaction Design and Communication Design. The first-year is common to all the three streams. The PG program currently offers a two-year professional Masters of Design (M.Des) degree in Product Design. These degrees are equivalent to the B.Tech/BE and M.Tech/ME degrees offered in the mainstream. The Design School has a growing team of distinguished faculty members who bring in a wealth of professional experience in addition to having graduated from premier institutes (IISc/IITs).
WHY CHOOSE TO PURSUE A B.DES/M.DES DEGREE?
Despite being a preferred service destination, India also has a strong manufacturing base that is being promoted very well through the ‘Make in India’ campaign. Experts believe that it is a matter of time before ‘Make in India’, foremost means ‘Designed in India’. The design degrees on offer prepare students with the skills to design tangible and intangible products and making these within India would mean contributing to the national cause.
If you appreciate the arts and crafts, tried your hand at them, did well and are mulling about why these skills may not be integral to mainstream career options, then pursuing a design degree could be that first-step forward for you. More specifically, if you have nurtured a constructive discontent, starting with thinking why not the products you see around could be better in terms of their usability, appeal, affordability etc and try come up with alternatives, product design could be your calling. Similarly, if you see ways in which interactions between humans and their environment can be better, interaction design could be your calling. The recent smart initiatives that the government is promoting also increase the need for Interaction Design and Communication design.
FACILITIES AT PESU DESIGN SCHOOL FOR UG AND PG PROGRAMS
Ample space is available for facilities that enable students to ideate, explore novel concepts, digitize these to simulate appearance and performance under different test situations and prototype concepts as feasible.
ABOUT THE THREE DESIGN STREAMS
Products are inseparable manifestations of art, science and engineering, ideally without an argument of primacy among them. Product Design is the iterative creative process of specifying products that meet human needs responsibly. Aligned to the vision and mission of PESU, the objective of the Product Design stream is to facilitate the development of skills in students that will enable them to solve/resolve problems facing humanity through product interventions. As the definition of product can be broad, the program also is broad-based and allows students to choose an area/sector/segment to work on which they prefer to pursue in the later years of their degree and pursuing a career.
The Interaction Design stream will focus on designing interactions and not just interfaces. Again, interactions will look beyond the immediacy and seen within a larger societal context. Select courses in these specializations include User Experience, Usability Evaluation, Interaction Technologies and Media. Apart from the main courses, students will have electives (credit and non-credit courses), which will strengthen their abilities as an Interaction Designer.
Communication Design is a mixed discipline between design and information-development. Here we look at how media such as printed, crafted, electronic media or presentations communicate with people. The focus is also to create new media channels to ensure the message reaches the target audience. Some select courses within Communication Design would be Typography, Design, Storytelling and Narratives, Visual perception and Semiotics. Just like the other two streams, elective courses will be available for students specializing in Communication Design to strengthen their skills.
WHILE WORKING INDIVIDUALLY IS ENCOURAGED, THE STUDENTS ARE EXPECTED TO WORK COLLABORATIVELY IN TEAMS WITH STUDENTS FROM OTHER DESIGN STREAMS AND ENGINEERING DISCIPLINES AT PESU, THEREBY LEVERAGING THE STRENGTHS OF A DIVERSE AND ENTREPRENEURIAL PESU CULTURE. IT IS EXPECTED THAT STUDENTS IN DESIGN ALSO LEAD SUCH COLLABORATIVE INITIATIVES CULMINATING IN STARTING UP THEIR OWN PRACTICE AND BECOMING ENTREPRENEURS. HOWEVER, STUDENTS COULD ALSO CHOOSE TO BE EMPLOYED IN THE ORGANIZATIONS THAT PES U CONSISTENTLY ATTRACTS FROM PLACEMENTS.
OPPORTUNITIES ON GRADUATING WITH B.DES/M.DES DEGREE?
On graduating from the product design stream, the roles that may be offered in the industry could be Industrial Designer, Design Engineer, Design Manager, Product Designer etc. These offers typically depend on the student’s performance (generally evaluated over a portfolio of work alongside other considerations that the industry may set) and related prior work-experience. While students with a B. Des generally get into entry-level design roles, students with an M. Des could get placed at the next level.
The typical industry roles for Interaction Design and Communication Design graduates are UI, UX designer, Interaction designer, Graphic Designer etc. Several E-commerce based start-ups that are also increasing in number locally and in India are in great need for communication and interaction designers. A trend which works to the advantage for Interaction and Communication Designers is that more companies now believe that using these designers early in the product/service development process can change the course of conversations and add considerable value to the products and the organization eventually.
As an estimate of the job requirement in the industry, below is a snapshot of search-results for the designer roles mentioned above on the job portal www.naukri.com (as of March 17, 2016):
|Product Designer||28886 Jobs|
|UI / UX Designer||2743 Jobs|
|Interaction Designer||5450 Jobs|
|Communication Designer||38012 Jobs|
|Graphic Designer||9881 Jobs|